Chief Executive, Veg Power
Dan Parker has worked in marketing and advertising for 25 years. As Chief Executive and Executive Creative Director of marketing innovation agency Sponge, he pioneered online, mobile and location marketing for the world's largest food, restaurant, grocery, media, and technology brands. Since 2015 he has consulted on the role of advertising in public health and childhood obesity for UNICEF, EU, OECD, Jamie Oliver, Cancer Research UK and the Department of Health & Social Care. In 2018 he partnered with The Food Foundation, Baroness Boycott, Hugh Fearnley-Whittingstall and Sir John Hegarty to launch Veg Power. Veg Power is a not-for-profit organisation which inspires kids to eat more vegetables best known for the multi-award winning Eat Them to Defeat Them campaign. Each year their campaigns reach into the homes of 46 million people and the primary schools of 500,000 pupils. The campaign has so far increased vegetables sales by over 500 million children’s portions. In 2021 Veg Power will also take on its second challenge: to encourage people to buy seasonal British vegetables to reduce their carbon footprint, support British farming and enjoy tastier and more nutritious vegetables.
Veg Power: The essential role schools play in healthy eating